Adyen Event

For their annual company festival in Amsterdam, Adyen wanted to offer something bold, interactive, and totally different from the usual entertainment lineup. That’s where we came in, with two fully equipped VR free-roam arenas that gave festival-goers the chance to step into entirely new worlds. With over 3,000 participants attending the event, the VR booth quickly became a crowd favorite, offering a thrilling mix of action, collaboration, and competition.

Our team managed the full VR setup on-site, from building out both play zones to running a seamless rotation system that kept the flow moving throughout the day. Participants jumped into multiplayer VR mini-games in short, dynamic rounds, making it easy for large numbers to experience the action without long waits. Everything from tech handling to crowd guidance was covered by our crew, ensuring a high-quality, high-volume experience that fit perfectly into the festival vibe. It was an instant hit, and proof that VR belongs at the center of any future-forward event.