OUR STORY

How VRGH
became more
than VR

VRGH was built to bring people together through play. This is the story behind our concept, our journey, and the future we are building.

Start the story → Explore the concept
From our first location to the next chapter
2017
First VRGH location in Amsterdam
VRGH early days
VRGH guests playing VR
Warmoesstraat · Where it all started

One trip to Thailand
changed everything

It all started during a trip to Thailand where we experienced VR for the first time. We immediately thought: this is insane. What if we could bring this to Amsterdam?

In 2017, we opened a very small location in the heart of the city on the Warmoesstraat. People walked in curious about VR, but very quickly we realized they were staying for something bigger.

Guests were watching each other laugh, scream and compete. Friends started bringing more friends. Families came back together. The reactions became part of the experience itself.

VR was the technology — but people were really coming for each other.

The journey

Every chapter
shaped the concept

2017

Warmoesstraat

Our first location in the center of Amsterdam. Small, chaotic, experimental and full of energy. This is where we realized people were not only coming for VR — they were coming for the shared experience.

Next

Rokin

As VRGH kept growing, we opened a second location. We improved the flow, the atmosphere and the hospitality, creating more ways for groups to connect and experience VR together.

Bigger

Gyroscoopweg

We wanted more space for larger groups, free-roam experiences and full-body tracking. That search led us to Gyroscoopweg — the location where the concept could fully evolve.

Pandemic

Then everything changed

Like many businesses, the pandemic forced us to downscale. We had to close Warmoesstraat and Rokin. What remained was the strongest version of the idea: one location, one clear vision and one mission — bringing people together through play.

0%
are not gamers

They come to laugh together. Compete together. Celebrate together. VR is the medium. Human connection is the experience.

The experience

The headset is
only the beginning

The experience starts long before the game begins: the music, the atmosphere, the drinks, the arcade, the anticipation and the reactions afterwards.

Every detail is designed to make people feel part of something together. Hospitality is not extra — it is part of the immersion.

VRGH experience
VRGH atmosphere
VRGH social experience
What we really build

A social world
disguised as VR

01

Hospitality

The welcome, the drinks, the service and the atmosphere are all part of the experience.

02

Interaction

Shared reactions are the magic: laughing, competing, screaming and celebrating together.

03

Innovation

Full-body tracking, immersive worlds and creative experiences that keep evolving.

04

Atmosphere

Music, light, design and energy turn a booking into a memory people keep talking about.

The ingredients

More energy
More play
More together

The small details are what make the experience feel bigger. From the atmosphere to the technology, everything is designed to bring people together.

Atmosphere

Atmosphere

Music, lighting, drinks and design create the feeling people remember long after they leave.

True hospitality

True hospitality

Great experiences need great hosting. Our team guides every group from start to finish.

Full-body tracking

Full-body tracking

Move naturally, interact freely and fully step into the experience together.

Latest VR

Latest VR

Immersive technology that makes every world feel bigger, sharper and more alive.

Free arcade

Free arcade

Guests can play before and after their session, keeping the energy going beyond the VR experience.

The next chapter

Help us build
what comes next

VRGH started with one idea: bring people together through immersive play. Now we are building the next chapter — bigger experiences, stronger concepts and more ways for people to connect.

Join the journey →